.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to getting billions in equity capital annually, have actually increased almost $360 thousand thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation is due to market saturation, elevated regulative stress, as well as economical uncertainties.ADWEEK talked with 5 VCs who continue to buy adtech providers, regardless of these problems, concerning what they are actually trying to find and also what they avoid. Probably unsurprisingly, these capitalists are targeting opportunities in privacy-focused technologies and industry-specific regions like connected television.